Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your best business asset. There is a misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights unit the company trademark for that specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of goods and/or services that business produces is correctly classified into one of the 45 separate categories readily.

It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception in australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based Trademark Objection Reply Filing online. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval staying the exclusive user belonging to the specified trademark for the plethora of goods and services applied for under the application.